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Bing Ads Accredited Professional Status: Unlocked
After months and months of putting it off, I finally took the Bing Ads Accredited Professional exam this week. Although I have been managing Bing Ads campaigns now for several years – even separately...
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Search Engine College to Provide US $100 in Bing Ads Credit to Students
$100 ad credit for the Yahoo Bing Network As part of our paid search advertising curriculum at Search Engine College, we walk students through the process of setting up a new Bing Ads advertising...
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Q and A: What is the Best Keyword Approach for Google AdWords?
Hi Kalena I’ve seen two totally different approaches to AdWords keywords this week and I was wondering if I could get your opinion on them? Both account mangers target roughly a million residents in...
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Free Bing Ads Credit – Be Quick
So remember I posted a few weeks back about Search Engine College having $100 Bing Ads credit vouchers to give away? Well we still have a few vouchers left, but they need to be claimed by 30 June 2014....
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Fast Five in Search – Week 43, 2014
The year is fast coming to an end and it seems like the big online brands are all rushing to launch products or services before 2014 wraps up. So today we have a mixed bag of brand announcements, as...
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Yahoo and Microsoft Extend Search Partnership
In a joint release issued today, Microsoft and Yahoo announced that they will be amending and extending the strategic search partnership they originally signed in 2009. The renewed partnership has two...
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Q and A: Should we bid on our own brand name in Google AdWords?
Hey Kalena Can you please settle an argument we are having in the office? My boss is suggesting that we should bid on our brand name in AdWords to make sure we come up at the top of Google searches. I...
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